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Representative Publications

• Simon, V., Binu, S. M., Ahmed, I., Mehta, S., C, G., Natarajan, V. S. (in press). Awareness-AdoptionParadoxes in Industry 4.0 Technologies: The Case of Rubber Microplantations. Academy of Marketing Studies Journal, 30(12).
• Rocha, R. G., Chappell, S., Marques, J. F., Brownlee, S. E., Dhiman, S. K., Natarajan, V. S., Natarajan, V. S. (2025). The Maturation of Management, Spirituality and Religion as a Research Discipline. Journal of Human Values, 0(0), 1-26.
• Natarajan, V. S., Ahmed, I., Mehta, S. S., C, G. (2025). Comparative literature review approaches: the case of buying center research. Benchmarking: An International Journal.
• Ganeshkumar, C., Roshini, A., Ahmed, I., Mehta, S.S., & Natarajan, V. (2024). Voice-commerce technology adoption in the Indian online retail sector: an exploratory research study. Academy of Marketing Studies Journal, 28(S4), 1-8.
• Ahmed, I., Mehta, S. S., Ganeshkumar, C., & Natarajan, V. (2023). "Learning from Failure to Enhance Performance: A Systematic Literature Review of Retail Failure". Benchmarking: An International Journal.
• Ahmed, I., Mehta, S., Ganesh, G., & Natarajan, V. (2021). The Antecedents of Student Satisfaction with Online Courses: Implications for Program Design and Marketing. Academy of Marketing Studies Journal, 25 (5).